It seems that every day spa and massage clinic has a massage membership to offer. But is this really something that you want to sign onto? Is it a good deal or just another way to obligate you to spend money every month? The short answer to the first question, is yes, in most cases you are making the...

Opening a day spa franchise can make your dreams come true If you are considering opening a day spa franchise you probably already have done your homework and know that day spa and massage businesses are doing well even in this economy. Many Americans have incorporated massage therapy into their health...

In the first part of this series (see: What can a day spa or massage business learn from Starbucks?) we discussed how Starbucks became an international business success by charging five times as much as people previously paid for coffee and redefined the coffee experience in the process.  We presented...

Why do customers visit your business and why do they come back?  These may be two of the most important questions you can ever ask yourself as a business owner.  If you are trying to open a day spa, open a massage clinic, or already own one, you too must know the answers to these questions.  Otherwise...

Some day spas have a theme as part of their competitive advantage / Hawaiian Experience Spa As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage...