Post Tagged with: "massage envy"

Massage Memberships: Are they really a good idea?
Other Massage Information

Massage Memberships: Are they really a good idea?

It seems that every day spa and massage clinic has a massage membership to offer. But is this really something that you want to sign onto? Is it a good deal or just another way to obligate you to spend money every month? The short answer to the first question, […]

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Opening a day spa franchise or massage business? Read the facts not the fluff
Business Opportunities

Opening a day spa franchise or massage business? Read the facts not the fluff

If you are considering opening a day spa franchise you probably already have done your homework and know that day spa and massage businesses are doing well even in this economy. Many Americans have incorporated massage therapy into their health care and fitness plan, and smart entrepreneurs are taking advantage […]

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Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II
Marketing

Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II

If you own a day spa business, massage business, or are an independent massage therapist, you too may want to discover how it is possible to charge more even when your competitors and the “Massage Envy’s” of the world are charging less. It all starts from recognizing that customers want a great experience; one that will brighten their day and uplift them. If you can provide this level service in your spa business you may find that the price comparisons slip away because clients cannot compare apples and oranges.

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What can a day spa or massage business learn from Starbucks?
Marketing

What can a day spa or massage business learn from Starbucks?

Prior to the Starbucks explosion people were happy stopping at a convenience store on their way to work to get a big Styrofoam cup full of mediocre coffee for less than one dollar. In some ways, we can draw parallels between the old cheap coffee experience and the experience clients receive at some discount massage chain clinics.

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How to identify the competitive advantages of your day spa or massage practice (part II)
Marketing

How to identify the competitive advantages of your day spa or massage practice (part II)

As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage businesses these days.

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