Post Tagged with: "competition"

Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II
Marketing

Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II

If you own a day spa business, massage business, or are an independent massage therapist, you too may want to discover how it is possible to charge more even when your competitors and the “Massage Envy’s” of the world are charging less. It all starts from recognizing that customers want a great experience; one that will brighten their day and uplift them. If you can provide this level service in your spa business you may find that the price comparisons slip away because clients cannot compare apples and oranges.

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What can a day spa or massage business learn from Starbucks?
Marketing

What can a day spa or massage business learn from Starbucks?

Prior to the Starbucks explosion people were happy stopping at a convenience store on their way to work to get a big Styrofoam cup full of mediocre coffee for less than one dollar. In some ways, we can draw parallels between the old cheap coffee experience and the experience clients receive at some discount massage chain clinics.

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How to identify the competitive advantages of your day spa or massage practice (part II)
Marketing

How to identify the competitive advantages of your day spa or massage practice (part II)

As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage businesses these days.

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Massage Envy opens 600th location: What does this mean for independent massage businesses?

In a press release dated December 1, 2009 Massage Envy announced the opening of its 600th clinic in Laguna Beach California. According to the press release, “The Laguna Beach, California, location is opening as a Massage Envy Spa, a model the franchisor introduced earlier this year featuring an exclusive partnership […]

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