The typical stereotyped view in the massage industry is that female clients want female massage therapists because they do not want a strange male massaging them; and male clients want female therapists because they do not want men touching them. Neither females nor males frequently object to having...

Opening a day spa franchise can make your dreams come true If you are considering opening a day spa franchise you probably already have done your homework and know that day spa and massage businesses are doing well even in this economy. Many Americans have incorporated massage therapy into their health...

In the first part of this series (see: What can a day spa or massage business learn from Starbucks?) we discussed how Starbucks became an international business success by charging five times as much as people previously paid for coffee and redefined the coffee experience in the process.  We presented...

Why do customers visit your business and why do they come back?  These may be two of the most important questions you can ever ask yourself as a business owner.  If you are trying to open a day spa, open a massage clinic, or already own one, you too must know the answers to these questions.  Otherwise...

Kala Group, a Scottsdale Arizona based company whose mission is to help massage and spa professionals help others, now has franchises for sale in Arizona.  Arizona franchises for sale include both the Hawaiian Experience Day Spa franchise and the economical franchise, Massage Elite.  Massage Elite...