Post Tagged with: "business"

Sexual discrimination and the male massage therapist
Ethics

Sexual discrimination and the male massage therapist

The typical stereotyped view in the massage industry is that female clients want female massage therapists because they do not want a strange male massaging them; and male clients want female therapists because they do not want men touching them. Neither females nor males frequently object to having a female […]

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Opening a day spa franchise or massage business? Read the facts not the fluff
Business Opportunities

Opening a day spa franchise or massage business? Read the facts not the fluff

If you are considering opening a day spa franchise you probably already have done your homework and know that day spa and massage businesses are doing well even in this economy. Many Americans have incorporated massage therapy into their health care and fitness plan, and smart entrepreneurs are taking advantage […]

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Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II
Marketing

Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II

If you own a day spa business, massage business, or are an independent massage therapist, you too may want to discover how it is possible to charge more even when your competitors and the “Massage Envy’s” of the world are charging less. It all starts from recognizing that customers want a great experience; one that will brighten their day and uplift them. If you can provide this level service in your spa business you may find that the price comparisons slip away because clients cannot compare apples and oranges.

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What can a day spa or massage business learn from Starbucks?
Marketing

What can a day spa or massage business learn from Starbucks?

Prior to the Starbucks explosion people were happy stopping at a convenience store on their way to work to get a big Styrofoam cup full of mediocre coffee for less than one dollar. In some ways, we can draw parallels between the old cheap coffee experience and the experience clients receive at some discount massage chain clinics.

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Arizona franchises for sale in growing massage and day spa business
Business Opportunities

Arizona franchises for sale in growing massage and day spa business

Kala Group, a Scottsdale Arizona based company whose mission is to help massage and spa professionals help others, now has franchises for sale in Arizona.  Arizona franchises for sale include both the Hawaiian Experience Day Spa franchise and the economical franchise, Massage Elite.  Massage Elite is a franchise for sale […]

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