In the first part of this series (see: What can a day spa or massage business learn from Starbucks?) we discussed how Starbucks became an international business success by charging five times as much as people previously paid for coffee and redefined the coffee experience in the process.  We presented...

Why do customers visit your business and why do they come back?  These may be two of the most important questions you can ever ask yourself as a business owner.  If you are trying to open a day spa, open a massage clinic, or already own one, you too must know the answers to these questions.  Otherwise...

Kala Group, a Scottsdale Arizona based company whose mission is to help massage and spa professionals help others, now has franchises for sale in Arizona.  Arizona franchises for sale include both the Hawaiian Experience Day Spa franchise and the economical franchise, Massage Elite.  Massage Elite...

Scottsdale, Arizona based Kala Group, LLC announced today the formation of a new massage franchise concept called Massage Elite.  Unlike other massage franchises such as Massage Envy, another Scottsdale company and the world’s largest massage clinic franchisor, Massage Elite franchises will include...

Some day spas have a theme as part of their competitive advantage / Hawaiian Experience Spa As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage...