Recent Articles

Massage Envy opens 600th location: What does this mean for independent massage businesses?

In a press release dated December 1, 2009 Massage Envy announced the opening of its 600th clinic in Laguna Beach California. According to the press release, “The Laguna Beach, California, location is opening as a Massage Envy Spa, a model the franchisor introduced earlier this year featuring an exclusive...
December 7th, 2009 | News | Read More

Massage is a proven immune system booster

Massage is a proven immune system booster
Keeping your immune system functioning at peak efficiency is always a good idea and is even more important during cold and flu season.  There are many natural ways to enhance your immunity with vitamins, supplements, exercise, and a healthy diet.  Another, perhaps lesser known way to enhance immunity...
December 6th, 2009 | Medical Massage | Read More

Marketing your massage practice or day spa: First know your competitive advantage (part I)

Marketing your massage practice or day spa: First know your competitive advantage (part I)
Marketing your massage business first requires thought In order to market your day spa or massage business, you must first understand your competitive advantages.  Competition among massage therapists and day spas can be as fierce as any business.  New massage therapists graduate everyday, and new...
December 5th, 2009 | Marketing | Read More

Stopping discrimination by insurance companies against massage therapy

Stopping discrimination by insurance companies against massage therapy
According to the Integrated Health Care Consortium, 47 members of Congress submitted a letter to house speaker Pelosi urging any final health care reform bill to include a provision preventing discrimination against complementary and alternative medicine (CAM) providers.  Currently, many insurance companies...
November 30th, 2009 | Insurance | Read More

Breast massage has many benefits

Breast massage is a great way to keep breasts healthy Breast massage by an appropriately trained massage therapist can be an excellent addition to your overall breast care plan.  Breast massage has been shown to reduce breast pain for many women and the effects of breast massage on the lymphatic and...
November 27th, 2009 | Medical Massage | Read More