Massage Envy opens 600th location: What does this mean for independent massage businesses?News — By Mike Ibach on December 7, 2009 at 11:09 am
In a press release dated December 1, 2009 Massage Envy announced the opening of its 600th clinic in Laguna Beach California. According to the press release, “The Laguna Beach, California, location is opening as a Massage Envy Spa, a model the franchisor introduced earlier this year featuring an exclusive partnership with Murad® International, one of the world’s most respected skincare experts. This exciting concept offers guests Murad® healthy skincare treatments and rejuvenating massage therapy administered by professional estheticians and massage therapists.”
Many independent massage therapists and practices grow increasingly concerned about Massage Envy’s expansion as they have difficulty competing with the franchise chain. Some therapists believe that Massage Envy lowers the value and credibility of massage therapy by providing discounted prices often with therapists just out of massage school. Others, however, believe that Massage Envy has provided a service to the massage industry by making massage more affordable to the general public and by providing a legitimate clinic atmosphere for massage in the wake of constant news coverage of illegitimate businesses using massage as a front.
It appears that independent massage practices and day spas must find a way to compete with the “Massage Envys” of the world or they may become Massage Envy 601, 602, 603….