Comments on: Marketing your massage practice or day spa: First know your competitive advantage (part I)

By: Eric

Eric — Wed, 24 Nov 2010 16:05:31 +0000

having a competitive advantage is difficult, no matter what you business is. We have to see, ow unique are business is compared to our competitors and what more can we offer our clients. As long as you discover a competitive advantage, the rest wont be as hard.

By: How to identify the competitive advantages of your day spa or massage practice (part II) | The Massage Advancer: Your source of facts and news about the science of massage therapy

Thu, 17 Dec 2009 15:25:59 +0000

[...] As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage businesses these days. Whether you are opening a new day spa, opening a new massage business, tweaking or redefining your existing business, or are thinking of becoming a massage therapist; competitive advantage is critical. There are many ways your day spa or massage business can have a competitive advantage to differentiate itself from the Massage Envy’s of the world however, it is not necessary, nor is it possible, for your business to have every type of competitive advantage. Even one major competitive advantage can be enough to build your business and your marketing plan around (Recommendation: See Part I of this article before proceeding). [...]

By: Hawaiian Experience Spa » Hawaiian Experience Spa introduces The Massage Advancer

Sat, 05 Dec 2009 18:52:22 +0000

[...] the massage industry, such as information on training, insurance, marketing (see recent article on competitive advantage), [...]