Comments on: How to identify the competitive advantages of your day spa or massage practice (part II) http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233 Wed, 16 May 2012 05:26:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Franklin http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233/comment-page-1#comment-412 Ben Franklin Wed, 23 Feb 2011 01:45:30 +0000 http://massageadvancer.com/?p=233#comment-412 I am not a fan of chains that use contracts. Massage Envy locked me in for a one year contract. This does two things advantageous for the business--,first, it guarantees one massage per month at pretty much the going rate for the average massage business--,second, it encourages the customer to get another mnassage at a 30%+ price break, reducing the amount of unsold time that almost all massage businesses have to deal with. Many spas only offer one price, even if you only come in weekly. The best way to beat Massage Envy and other contract chains at their game is to sell volume discounts for 5 or 10 massages. Once you sell these, you know the customer will be back. Unless you are one of the lucky few massage businesses that never has unbooked hours, especially during the week, it is to the spas advantage to offer these volume purchases. I recently locked in 10 massages at an already relatively inexpensive massage business at 30% off the base price. The reduced price I obtained by buying ten one hour massages averages out to $4 less per hour than Massage Envy's mid-month massage rate mentioned above. I expect this young lady to be in business for a long time. I am not a fan of chains that use contracts. Massage Envy locked me in for a one year contract. This does two things advantageous for the business–,first, it guarantees one massage per month at pretty much the going rate for the average massage business–,second, it encourages the customer to get another mnassage at a 30%+ price break, reducing the amount of unsold time that almost all massage businesses have to deal with.

Many spas only offer one price, even if you only come in weekly.

The best way to beat Massage Envy and other contract chains at their game is to sell volume discounts for 5 or 10 massages. Once you sell these, you know the customer will be back. Unless you are one of the lucky few massage businesses that never has unbooked hours, especially during the week, it is to the spas advantage to offer these volume purchases. I recently locked in 10 massages at an already relatively inexpensive massage business at 30% off the base price.

The reduced price I obtained by buying ten one hour massages averages out to $4 less per hour than Massage Envy’s mid-month massage rate mentioned above.

I expect this young lady to be in business for a long time.

]]> By: Madison (MST) http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233/comment-page-1#comment-29 Madison (MST) Thu, 17 Dec 2009 23:02:07 +0000 http://massageadvancer.com/?p=233#comment-29 Great articles that help to critically eye what one's business has to offer. I think your points here about price and upgrade potential are very important. I'm looking forward to the rest in this series. Great articles that help to critically eye what one’s business has to offer. I think your points here about price and upgrade potential are very important. I’m looking forward to the rest in this series.

]]> By: Marketing your massage practice or day spa: First know your competitive advantage (part I) | The Massage Advancer: Your source of facts and news about the science of massage therapy http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233/comment-page-1#comment-28 Marketing your massage practice or day spa: First know your competitive advantage (part I) | The Massage Advancer: Your source of facts and news about the science of massage therapy Thu, 17 Dec 2009 15:28:53 +0000 http://massageadvancer.com/?p=233#comment-28 [...] II: How to identify the competitive advantages of your day spa or massage practice Tags: business, Marketing, massage [...] [...] II: How to identify the competitive advantages of your day spa or massage practice Tags: business, Marketing, massage [...]

]]>