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	<title>The Massage Advancer: Your source of facts and news about the science of massage therapy &#187; Marketing</title>
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		<title>Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II</title>
		<link>http://massageadvancer.com/trying-to-build-your-massage-or-spa-business-sip-on-these-pointers-from-starbucks-part-ii/501</link>
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		<pubDate>Mon, 19 Jul 2010 20:15:20 +0000</pubDate>
		<dc:creator>Steve Ibach</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
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		<description><![CDATA[If you own a day spa business, massage business, or are an independent massage therapist, you too may want to discover how it is possible to charge more even when your competitors and the “Massage Envy’s” of the world are charging less.  It all starts from recognizing that customers want a great experience; one that will brighten their day and uplift them.  If you can provide this level service in your spa business you may find that the price comparisons slip away because clients cannot compare apples and oranges.]]></description>
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		<title>What can a day spa or massage business learn from Starbucks?</title>
		<link>http://massageadvancer.com/what-can-a-day-spa-or-massage-business-learn-from-starbucks/426</link>
		<comments>http://massageadvancer.com/what-can-a-day-spa-or-massage-business-learn-from-starbucks/426#comments</comments>
		<pubDate>Thu, 08 Jul 2010 20:01:25 +0000</pubDate>
		<dc:creator>Steve Ibach</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[Prior to the Starbucks explosion people were happy stopping at a convenience store on their way to work to get a big Styrofoam cup full of mediocre coffee for less than one dollar. In some ways, we can draw parallels between the old cheap coffee experience and the experience clients receive at some discount massage chain clinics.]]></description>
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		<slash:comments>6</slash:comments>
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		<title>How to identify the competitive advantages of your day spa or massage practice (part II)</title>
		<link>http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233</link>
		<comments>http://massageadvancer.com/how-to-identify-the-competitive-advantages-of-your-day-spa-or-massage-practice-part-ii/233#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:25:49 +0000</pubDate>
		<dc:creator>Steve Ibach</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage businesses these days. ]]></description>
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		<title>Marketing your massage practice or day spa: First know your competitive advantage (part I)</title>
		<link>http://massageadvancer.com/marketing-your-massage-practice-or-day-spa-first-know-your-competitive-advantage/134</link>
		<comments>http://massageadvancer.com/marketing-your-massage-practice-or-day-spa-first-know-your-competitive-advantage/134#comments</comments>
		<pubDate>Sat, 05 Dec 2009 14:58:36 +0000</pubDate>
		<dc:creator>Steve Ibach</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
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		<description><![CDATA[In order to market your day spa or massage business, you must first understand your competitive advantages.  Competition among massage therapists and day spas can be as fierce as any business.  New massage therapists graduate everyday, and new discount chain clinics such as Massage Envy are opening all over the country.  In fact, regardless of what [...]]]></description>
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