Marketing

Are Groupon and other deal sites good for your spa or massage business?
Marketing / Professionals

Are Groupon and other deal sites good for your spa or massage business?

  When Groupon hit the Internet a few years back with its cut rate deals and large commissions, many businesses did not know what to make of it. Some jumped on the band wagon right away, offering super deals that brought in lots of clients – sometimes too many. We […]

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Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II
Marketing

Trying to build your massage or spa business? Sip on these pointers from Starbucks: Part II

If you own a day spa business, massage business, or are an independent massage therapist, you too may want to discover how it is possible to charge more even when your competitors and the “Massage Envy’s” of the world are charging less. It all starts from recognizing that customers want a great experience; one that will brighten their day and uplift them. If you can provide this level service in your spa business you may find that the price comparisons slip away because clients cannot compare apples and oranges.

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What can a day spa or massage business learn from Starbucks?
Marketing

What can a day spa or massage business learn from Starbucks?

Prior to the Starbucks explosion people were happy stopping at a convenience store on their way to work to get a big Styrofoam cup full of mediocre coffee for less than one dollar. In some ways, we can draw parallels between the old cheap coffee experience and the experience clients receive at some discount massage chain clinics.

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How to identify the competitive advantages of your day spa or massage practice (part II)
Marketing

How to identify the competitive advantages of your day spa or massage practice (part II)

As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage businesses these days.

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Marketing your massage practice or day spa: First know your competitive advantage (part I)
Marketing

Marketing your massage practice or day spa: First know your competitive advantage (part I)

In order to market your day spa or massage business, you must first understand your competitive advantages.  Competition among massage therapists and day spas can be as fierce as any business.  New massage therapists graduate everyday, and new discount chain clinics such as Massage Envy are opening all over the country.  […]

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