In the first part of this series (see: What can a day spa or massage business learn from Starbucks?) we discussed how Starbucks became an international business success by charging five times as much as people previously paid for coffee and redefined the coffee experience in the process.  We presented...

Why do customers visit your business and why do they come back?  These may be two of the most important questions you can ever ask yourself as a business owner.  If you are trying to open a day spa, open a massage clinic, or already own one, you too must know the answers to these questions.  Otherwise...

Some day spas have a theme as part of their competitive advantage / Hawaiian Experience Spa As Massage Envy, Massage Heights, Hand and Stone, and others via for the cheap massage market, independents need to find and capitalize on their competitive advantage(s) before they disappear like so many massage...

Marketing your massage business first requires thought In order to market your day spa or massage business, you must first understand your competitive advantages.  Competition among massage therapists and day spas can be as fierce as any business.  New massage therapists graduate everyday, and new...