In the first part of this series (see: What can a day spa or massage business learn from Starbucks?) we discussed how Starbucks became an international business success by charging five times as much as people previously paid for coffee and redefined the coffee experience in the process.  We presented...

At the core of Hawaiian Lomi Lomi massage are seven sacred Hawaiian principles. These shamanic beliefs are very powerful and incorporating them can change your life. Hawaiian teachings tell us that success, happiness, and contentment are largely dependent on your own thoughts and actions.  Remember...

Hawaiian Shaman are the great healers in Hawaiian culture. Through their unique understanding and views about the universe they have developed many powerful healing practices for both the mind and body.  At the core of the Shamanic beliefs are seven sacred principles and these principles are at the...

Why do customers visit your business and why do they come back?  These may be two of the most important questions you can ever ask yourself as a business owner.  If you are trying to open a day spa, open a massage clinic, or already own one, you too must know the answers to these questions.  Otherwise...

In part I of this series we defined physical fitness as follows: Being physically fit is having the energy to perform your daily duties alertly and with vigor, while also maintaining adequate energy for leisure activities. In this article we will continue our analysis of this fitness definition so that...